Identifying scoring talent is one of the main areas of investigation in analytics circles, with the information provided potentially helping to inform decisions that can cost many, many millions. Players who can consistently put the ball in the net cost a premium; can we separate these players from the their peers?

I’m using data from the 2008/09 to 2012/13 seasons across the top divisions in England, Spain, Germany and Italy from ESPN. An example of the data provided is available here for Liverpool in 2012/13. This gives me total shots (including blocked shots) and goals for over 8000 individual player seasons. I’ve also taken out penalties from the shot and goal totals using data from TransferMarkt. This should give us a good baseline for what looks good, bad and extraordinary in terms of scoring talent. Clearly this ignores the now substantial work being done in relation to shot location and different types of shot but the upside here is that the sample size (number of shots) is larger.

Below is a graph of shot conversion (defined as goals divided by total shots) against total shots. All of the metrics I’ll use will have penalties removed from the sample. The average conversion rate across the whole sample is 9.2%. Using this average, we can calculate the bounds of what average looks like in terms of shot conversion; we would expect some level of random variation around the average and for this variation to be larger for players who’ve taken fewer shots.

On the plot I’ve also added some lines to illustrate this. The solid black line is the average shot conversion rate, while the two dotted lines either side of it represent upper and lower confidence limits calculated as being two standard errors from the mean. These are known as funnel plots and as far as I’m aware, they were introduced to football analysis by James Grayson in his work on penalties. Paul Riley has also used them when looking at shot conversion from different areas of the pitch. There is a third dotted line but I’ll talk about that later.

So what does this tell us? Well we would expect approximately 95% of the points to fall within this envelope around the average conversion rate; the actual number of points is 97%. From a statistical point of view, we can’t identify whether these players are anything other than average at shot conversion. Some players fall below the lower bound, which suggests that they are below average at converting their shots into goals. On the other hand, those players falling above the upper bound, are potentially above average.

**The Bad**

I’m not sure if this is surprising or not, but it is actually quite hard to identify players who fall below the lower bound and qualify as “bad”. A player needs to take about 40 shots without scoring to fall beneath the lower bound, so I suspect “bad” shooters don’t get the opportunity to approach statistical significance. Some do though.

Only 62 player seasons fall below the lower bound, with Alessandro Diamanti, Antonio Candreva, Gökhan Inler and (drum-roll) Stewart Downing having the dubious record of appearing twice. Downing actually holds the record in my data for the most shots (80) without scoring in 2008/09, with his 2011/12 season coming in second with 71 shots without scoring.

**The Good**

Over a single season of shots, it is somewhat easier to identify “good” players in the sample, with 219 players lying above the two standard error curve. Some of these players are highlighted in the graph above and rather than list all of them, I’ll focus on players that have managed to consistently finish their shooting opportunities at an above average rate.

Only two players appear in each of the five seasons of this sample; Gonzalo Higuaín and Lionel Messi. Higuaín has scored an impressive 94 goals with a shot conversion rate of 25.4% over that sample. I’ll leave Messi’s numbers until a little later. Four players appear on four separate occasions; Álvaro Negredo, Stefan Kießling, Alberto Gilardino and Giampaolo Pazzini. Negredo is interesting here as while his 15.1% conversion rate over multiple seasons isn’t as exceptional as some other players, he has done this over a sustained period while taking a decent volume of shots each season (note his current conversion rate at Manchester City is 16.1%).

Eighteen players have appeared on this list three times; notable names include van Persie, Di Natale, Cavani, Agüero, Gómez, Soldado, Benzema, Raúl, Fletcher, Hernández and Agbonlahor (wasn’t expecting that last one). I would say that most of the players mentioned here are more penalty box strikers, which suggests they take more of their shots from closer to the goal, where conversion rates are higher. It would be interesting to cross-check these with analysts who are tracking player shot locations.

**The Messi**

To some extent, looking at players that lie two standard errors above or below the average shot conversion rate is somewhat arbitrary. The number of standard errors you use to judge a particular property typically depends on your application and how “sure” you want to be that the signal you are observing is “real” rather than due to “chance”. For instance, when scientists at CERN were attempting to establish the existence of the Higgs boson, they used a very stringent requirement that the observed signal is five standard errors above the typical baseline of their instruments; they want to be really sure that they’ve established the existence of a new particle. The tolerance here is that there be much less than a one in a million chance that any observed signal be the result of a statistical fluctuation.

As far as shot conversion is concerned, over the two seasons prior to this, Lional Messi is the Higgs boson of football. While other players have had shot conversion rates above this five-standard error level, Messi has done this while taking huge shot volumes. This sets him apart from his peers. Over the five seasons prior to this, Messi took 764 shots, from which an average player would be expected to score between 54 and 86 goals based on a player falling within two standard errors of the average; Messi has scored 162! Turns out Messi is good at the football…who knew?